HERA - Black Cushion
Amorepacific's cosmetics brand 'Hera' collaborated with Aydream to create a promotional film for their flagship product, 'Black Cushion'. The film aimed to showcase three main features of the product: moisturization with Osmanthus extract, finer powder through micronization technology, and a flexible makeup shield. To achieve this, we focused on creating a realistic and luxurious 3D look to blend with model shots. The production process involved meticulous research and development, particularly in creating a bespoke floral element, the Osmanthus flower. This required detailed attention from concept to execution, utilizing tools like Houdini for accurate simulations. Cinema 4D and Redshift renderer were primarily used for production, with some simpler simulations tackled using X-Particles.